Nature Made: #TeachHealthy

Role: Director/Creative Director

Agency: Lippe Taylor
Creative Team: Laura Touysinhthiphonexay, Tyler Seecof
Agency Producer: Dani Hiravy
Produced by: Matt Kaunitz
DP: Patrick Ouziel
Editor: Frank Dale Arroyo, Straight Shot Post
Color: Carlos Flores, Forager

As media makers, we have influence. I take that responsibility seriously, and want to use that influence to do good.

In fall 2021, schools reopened, and Nature Made was launching a new immune support product. By partnering with the #1 education nonprofit, DonorsChoose, we supported teachers directly with a $2 million donation match program in addition to immune health supplies for their return to the classroom.

Then, in just two months, we shot, produced, and launched a short documentary with real teachers and Yvette Nicole Brown, sharing stories from the classroom and highlighting Nature Made’s impact.

The program was so successful in its first wave, Nature Made doubled their donations, starting with $1 million to flash fund every Donor’s Choose project in the LA Unified School District. And they loved our documentary so much, they asked us cut a :15 to put on tv. It was a rare opportunity to use my platform to make a real impact on my community, and I will never forget it!