Launching a Celebrity Beauty Line

I directed this TVC for the launch of Jana Kramer’s Semillion Overnight Retinol Serum in partnership with Volition Beauty and Lifetime. In one very intense, rewarding day, we shot this :30, as well as a :15, and a 3 minute explainer video that takes you behind the scenes with Jana on the set of her Lifetime movie.

Director: Erin Doyle Cooper
DP: Corey Bost
Producer: Meagann Pallares
LP: Dan Pellar

Agency: Compadre
Client: Lifetime, Volition Beauty
Executive Creative Director: Patrick Jones
Creative Director: Jonathon Guillen
Associate Creative Director: Nikki Black

Production Manager: Wesley Stebbins-Perry
Production Coordinator: Kayla Fantozzi
1st AD: John Scott Wilson
Stedicam: Brian Skinner
Camera Op: Tyler Oaks
1st AC: Kip McDonald
2nd AC: Maria Valletta
DIT: Armand Holmes
Gaffer: Barrett Depies
BBE: Hudson Currey
Key Grip: Skyler Sims
BBG: Matt Ennis
Swing: Kitt Fresa
Audio Mixer: Peter Townsend
Teleprompter: Michael Belsh
Script Supervisor: Claudia Beesley
PA: Caroline Hoffman, Nolan Pugh, Kaleb Knight, David Hamilton, Rea Ariola

Production Designer: Jamey DiDomenico
Set Decorator: Mark Gonzales
Set Dresser: Caleb Mitchell, Bree Gast

Hair: Caitlin Parson
MUA: Aubrey Hiller Wardrobe
Stylist: Amber Lehman

Editor: Myles Mantzaris