Working on Lady Gaga’s Pepsi Halftime Show was one of the great joys of my advertising career.

The love that she has for her fans is unrivaled. I've always loved Gaga, but working with her team turned me into a die hard fan for life. 

In 2017, Pepsi didn't have a Super Bowl Spot: their digital campaign around the halftime show was it. Fan Countdown, Lady Gaga’s Fanifesto, and Guest of Honor are pieces of the larger campaign I led with my creative partner, with the goal of owning Super Bowl conversation on social. We crushed that KPI, with 50% more brand mentions on Twitter than Budweiser, the second most mentioned brand. 

Role: Creative Director
Agency: Creator’s League Studio
Creative Director, Art: Kim Linn
Director: Paola Kudacki
Extra Interviews Directed by: Erin Doyle Cooper