We asked New Yorkers on Twitter and Instagram to tag a friend or family member they hadn't seen in too long. We gave a few responders tickets to a Priceless New York experience, but made it even more priceless by flying in the person they'd tagged to surprise them at the event. The ensuing videos were emotional compliments to the larger Holiday campaign that hammered home MasterCard's Priceless positioning. This campaign is on the older side, but it still warms my heart so it’s still on my site!

Role: Creative Director
Agency: VaynerMedia