Role: ACD, Director
Men torture their face every day, and Dove Men+Care provides the care they need to carry on. To prove this, we hired professional stunt man Steve McMichael to partake in the Face Torture Face Off. During the one hour live event, fans could log on and vote between two different objects to be launched at Steve's face using a hydraulic launcher build specially for the event. There were ten rounds offering choices such as Arts and Crafts (glitter or paint) and Dinner (spaghetti or meatballs).
It was every bit as awesome as it sounds.